Monday, December 1, 2014

Write Like a Journalist?


As a former journalist, my favorite kind of article to write was an a feature article where I got a good picture of who a person was. I covered everything from sports, to news, to heartfelt features showcasing a person and their environment and life. I have an article that I plan on sharing with you that I wrote previously while in the Air Force and for the assignment, I intend to add to it. I will likely get my information from additional resources from my friends that are still in Germany where these people actually still are. I think it will be very helpful that I have friends still overseas.  A couple of sources I will start with will be the air base website from my previous base (www.ramstein.af.mil) as well as the personal sources I have. I will fact check with any documented history of the area and people within it.  Some of the best examples of articles written like these appear in magazines like Time, National Geographic and sometimes  (rarely) the main news stream like CNN or Yahoo, MSNBC. The articles I intend to bring forward are the ones where you don’t have to SEE a picture of the person, but the article gives such a good picture of the person that whoever reading completely understands what the person looks like, what they’re going through, and they can almost see their joy or struggles in their face and appearance.

Here is an example of the first article I wrote myself, “9/9/2011 - RAMSTEIN AIR BASE, Germany -- After watching the Kaiserslautern Military Community evolve for more than half a century, retired barber Sigfreud "Sigi" Degen, has watched Airmen and leaders come and go -- and done so with pleasure.

After 50 years, Sigi has collected quite the stock of historical photos and documents and is now sharing them with Silvano Wueschner, 86th Airlift Wing historian.

Sigi, former owner and barber of Sigi's Barber Shop, has seen the KMC evolve and grow for more than 70 years.

"After seeing everything change, I still love the memories I've gotten from my Air Force friends," said Sigi. "I've watched Airmen and lieutenants leave and come back as chiefs and colonels."

With that said, Sigi has had some time to collect quite a collection of newspapers, books and photos of the KMC's development.

The Weilerbach, Germany native was only 14 years of age when the French handed over their territory to the United States in Aug. of 1952.

From the establishment of Ramstein, to the USAFE car bombing, Sigi has seen it all. He was at the air show of 1988 just a day before the infamous crash and he's watched the architecture of the base grow immensely.

Along with watching the KMC develop, Sigi has also seen the Air Force change throughout the years.

He's watched the implementation of the rank chief master sergeant and even had the privilege of cutting one of Ramstein's first chief master sergeants hair. He has also seen policies come and go. Sigi remembers seeing Airmen get the boot for homosexuality and now will watch the Don't Ask Don't Tell policy dissolve Sept. 20.

"The Air Force today is much different than it was before," said Sigi.

Through all of the changes, Sigi has built quite the collection of historical documentation.

"Sigi has given us some really great information," said Wueschner. "It's interesting to meet someone who has seen so much. He watched Ramstein go from farmland to flightline. That's incredible."

It all began when Sigi opened "Sigi's Barber Shop" on Sept. 19, 1961 -- making this year the barber shops 50th anniversary.

After 40 years in, Sigi sold his shop and retired. However, retirement didn't stop his love for the Air Force.

"I like to spend my time golfing," joked Sigi. "And I still make it to the Officers' Club on Friday nights to meet with friends."

At 73 years old, Sigi plans to stay around much longer. After being designated an honorary colonel, Sigi has promised to stick around Ramstein for as long as he can.

Still open and operating, Sigi's Barber Shop is one of Ramstein's oldest establishments. Located in building 2113, they are open Monday-Friday 8 a.m. to 4:30 p.m. and Saturday 8 a.m. to noon, and they accept walk-ins or appointments.” (Travis, www.ramstein.af.mil)

And this as example as well:

This article is more about a situation than a person but it gives a good picture of how to describe something.








References

Conflict in Communication



In all forms of communication, there are various forms of conflict. Some conflict is healthy some conflict is not. And with all conflict, there is resolution. It is the intent of the author to analyze the conflict presented and come up with probable solutions to conflict resolution.
In the textbook, Cahn states that, “We believe that conflict is not simply a part of life; conflict is life as usual. People regularly experience times when their wants and desires are contradictory to the wants and desires of people important to them. Equally important, we can see no reason for conflicts to ever evolve into violent behavior. Conflicts exist as a fact of life, but we believe violence does not.” With conflict existing as a fact of life, it is known that we must accept that in all communication, there will be some form of conflict. It is the duty of the communicator to take the conflict and turn the conflict as a building block for the relationships involved.
Without conflict, long-term communication remains stagnant.
Organization Conflict
According to Rahim Afzalur in Managing Conflict in Organizations, “Organizational conflict as it stands now is considered legitimate and inevitable and a positive indicator of effective organizational management. It is now recognized that conflict within certain limits is essential to productivity. Conflict can be functional to the extent to which it results in the creative solution to problems or the effective attainment of subsystem or organizational objectives that otherwise would not have been possible. Little or no conflict in organizations may lead to stagnation, poor decisions, and ineffectiveness. On the other hand, organizational conflict left uncontrolled may have dysfunctional outcomes.” (Afzalur, 2001, page 16)
Afzalur also describes a situation in which conflicts may be placed along a continuum of cooperative to competitive actions. The former occurring when there is outcomes and the latter occurring when only joint payoffs occur such that one party wins and the other party loses. It is the person’s ensuing conflict responsibility to choose to positively fix the conflict.
Also, according to Thomas, author of Conflict Styles of Men and Women at Six organizations, “The influence of organization level and gender on conflict style is important for a number of reasons. Level and gender are salient and ubiquitous features in organizations. Moderate or strong effects on conflict styles would have significant implications. Conflict researchers would need to be aware of those relationships, at a minimum, to control for their effects when studying the influence of other variables. Moreover, practitioners in training and organization development commonly use conflict style instruments for diagnostic purposes. Sizeable effects of gender and level would have a number of implications for them as well. For example, measures of conflict style may require separate statistical norms for different organization levels and genders. Trainers and coaches working with a given organizational level would also benefit from knowing the typical conflict styles used by men and women at that organization level and how those styles are likely to differ at the next level up. It would also be helpful to know how style preferences differ across genders, and whether those differences apply to executives as well as lower-level personnel. This knowledge would help trainers fine-tune their training to those realities. Organization development practitioners, likewise, would benefit from knowing where they are most likely to encounter different patterns of conflict styles.” (Thomas, 2008, para 6)
The positive and negative effects of conflict
Jeff Whitfield, author of Conflict in Construction stated, “Positive conflict has enabled civil rights movements to remove inequitable laws. Conflicts can also product positive aesthetic results. Many of our great works of art have been created as a result of the internal conflicts raging within talented individuals. One such example could be Vincent Van Gogh. Creative individuals who challenged established thinking were often regarded as eccentric or even borderline insane. Why is it then that conflict, often so damaging, can sometimes produce such positive results.” (Whitfield, 2012, page 5)
Essentially, conflicts can eventually cause positive results. So while it is easy to become flustered or upset about something, it is likely a conflict will become positive with the proper thinking.
Also, according to Whitfield, “If you believe it will have a negative impact on the situation, substitute your negative thoughts with a positive one and re-run the scenario. You may find that a positive reaction offers a better outcome.” (Whitfield, 2012, page 91)
Whitfield also suggests that in a scenario where one feels a negative impact approaching, to try using a positive thought to overcome the negativity.
Stress and Anger in the Workplace
According to Seth Allcom and Michael Diamond in Anger in the Workplace, “anger is an emotion that arises after other feelings such as pain, threat or fear, frustration or humiliation are experienced.” (Allcom & Diamond, 1994, page 5) With all of these emotions encountered, often times embarrassment is accompanied with the workplace or public conflict.
Allcom and Diamond also make a point by stating, “Employees also make their contribution to anger in the workplace in the form of low self-esteem and ineffective coping strategies. The work place is extraordinarily complex interpersonal environment in which virtually anything can and does happen. People who feel insecure and unprepared to cope with organizational life will very likely find some behavior offensive, frustrating, and even threatening and becoming anxious and angry as a result.”
With stress and anger, proper communication is difficult and sometimes dull.
Allcom and Diamond also discuss how some anger is justified.
“Anger is sometimes justified; however, frequent anger is an indication of a maladjustment. Anger is often focused at hated authority figures. Anger may be vented in words. Anger is something I try to control. Anger is a way of making your point. Anger is an emotion that expresses feelings of frustration at myself. Anger is a scary and difficult emotion at that, if expressed, is followed by punishment and isolation. Anger is a response to the threat of nonexistence. Anger is a self-directed response to frustration that is sometimes productive by more often destructive,
Ethics and workplace conflicts
Ethics is defined, by the author of Ethics Management for Public Administrators, as “values and principles that guide right and wrong behavior. The Golden Rule is an example of an ethical principle that guides behavior.”
According to Menzell in Ethics Management, “The possibility of ethics management has become a reality only in recent decades, although interest in ethics in Western culture can be traced to the Age of Antiquity. The Greek philosopher Aristotle wrote about moral virtues such as courage, honesty, temperance, and responsibility. Virtue ethics, as this approach became known, has inspired and motivated human beings in a vastly different cultures for century’s. (Menzell, nd, page 5)
In a guide for developing a process for managing ethics, author Michael Alford discusses the importance of ethics in a business setting, “Businesses develop formal ethics programs for a variety of reasons. These range from programs designed to comply with the law to programs that provide for both compliance and conducting business on a higher level of trust between the stakeholders. Recent research indicates that some larger firms have developed formal codes of ethics and appointed a Vice President for Ethics in order to avoid the financial penalties imposed for ethics violations. The rationale is that a firm will likely receive a lighter penalty for ethics violations if it has a strong code and an ethics education program in place than if it does not. This approach is merely a tradeoff between the cost of developing an ethics program and the projected cost of possible violations. It neglects some very positive and powerful incentives to actively manage ethics in the workplace.” (Alford, 2011, para 7)
With this aspect taken, a code of ethics takes a very important role in the business world in relation to communication.
In Communications Styles and Conflict, Author Kathy Jourdain states, “A well-functioning team should have all of these communication styles for true effectiveness. All teams need to focus on the task, and they need to take care of relationships in order to achieve those tasks. They need the big picture perspective or the context of their work, and they need the details to be identified and taken care of for success. We all have aspects of each style within us. Some of us can easily move from one style to another and adapt our style to the needs of the situation at hand-whether the focus is on casks or relationships. For others, a dominant style is very evident, and it is more challenging to see the situation from the perspective of another style. The work environment can influence communication styles either by the type of work that is required or by the predominance of one style reflected in that environment. Some people use one style at work and another at home. The good news about communication styles is that we all have the ability to develop flexibility in our styles. The greater the flexibility we have, the more skilled we usually are at handling possible and actual conflicts. Usually it has to be relevant to us to do so, either because we think it is important or because there are incentives in our environment to encourage it. The key is that we have to want to become flexible with our communication style. As Henry Ford said, "Whether you think you can or you can't, you're right!"” (Jordain, nd, para 13)
Conclusion
            It was discovered in the research done that with all conflict there is growth. Some growth is immediate and some is long-term, or found in hind-sight. And just like stated in the beginning, in all communication there is conflict.







References
Afzalur, R. (2001). Managing conflict in organizations. Library of Congress Cataloging-in-Publication Data. Retrieved from http://site.ebrary.com.proxy-library.ashford.edu/lib/ashford/docDetail.action?docID=10017971&p00=organization%20conflicts
Alford, J. M., & Bebensee, M. A. (2011). A GUIDE FOR DEVELOPING A PROCESS FOR MANAGING WORKPLACE ETHICS IN THE SMALL AND MEDIUM ENTERPRISE. Paper presented at the 1-17. Retrieved from http://search.proquest.com/docview/922565907?accountid=32521
Allcorn, S. & Diamond, M. (1994). Anger in the workplace: understanding the causes of aggression & violence. Greenwood Press. Retrieved from http://site.ebrary.com.proxy-library.ashford.edu/lib/ashford/docDetail.action?docID=5003885&p00=stress%20anger%20workplace
Cahn, R. A. A. a. D. Managing Conflict Through Communication VitalSource eBook for Ashford University (4th ed). Pearson Learning Solutions. Retrieved from http://online.vitalsource.com/books/9780558711184/id/pg2
Menzel, D. (2007). Ethics management for public administrators: building organizations of integrity M . Sharpe, Inc. Retrieved from http://site.ebrary.com.proxy-library.ashford.edu/lib/ashford/docDetail.action?docID=10178043&p00=ethics%20workplace
Jourdain, K. (2004). Communication styles and conflict. The Journal for Quality and Participation, 27(2), 23-25. Retrieved from http://search.proquest.com/docview/219110315?accountid=32521
Thomas, K. W., & Thomas, G. F. (2008). Conflict styles of men and women at six organization levels. International Journal of Conflict Management, 19(2), 148-166. Retrieved from http://search.proquest.com/docview/199045299?accountid=32521
Whitfield, J. (2012). Conflicts in construction. Wiley. Retrieved from http://site.ebrary.com.proxy-library.ashford.edu/lib/ashford/docDetail.action
Photo credit: http://nicholasferguson.org/10-characteristics-of-healthy-communication-in-conflict/



Why Public Relations?



The presentation I would like to make is why one might choose to become a public relations professional. I intend on discussing the pros and cons of the career and showing this by using points made by my professional experience with it, as well as my interview with a very prominent public relations spokesperson.
            The primary audience for this project would be people questioning whether or not it is a career they might be interested in. The audience size is pretty broad. Many enter this career field and do it without realizing the stress levels or the precise attention to detail this job requires. Geographically, the audience could be from anywhere – obviously English speaking since this will be written in English.
            As for the composition, the type of people reading this, or looking to pursue this – should be versatile, driven, hard-working, easy going, quick to learn, work well under pressure, and the more quirky – the better. I feel as if looking to choose this career field, the reader should be about high school level – as many choose their career before they start college coursework. I am planning on gauging the reading-comprehension level at around high school level or beyond. I’m sure the audience would like questions answered regarding the career field, as well as clarification on why this job should/could be chosen. Some will look at this career after hearing all of the nitty gritty, and change their mind.
            Many cannot handle the truth and the details on the career. So, while many may drop out with this as their career path, the strong and few who have what it really takes to be a public relations professional.  So while few may be receptive, they will truly be the ones who should stick with the career path and push forward if they are still interested following the presentation.
            “Are you sure you absolutely sure you want to get into this career field?” (M. Wall. Personal communication. 25 September 2014) I will let that thought resonate within your brain. Absolutely, positively SURE you want to get into this career field? My interview subject does a great job at hitting very important points of the career itself – the importance of it as a whole, and the whole-person job this public relations career fields needs you to be.



















References
Bovèe; Thill, C. (2013). Business Communication Today [VitalSouce bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781269726764/id/ch04fig2
Broom, G. M., & Dozier, D. M. (1986). Advancement for public relations role models. Public relations review, 12(1), 37-56.
Cutlip, S. M. (2013). The unseen power: Public relations: A history. Routledge. Retrieved from http://scholar.google.com/scholar?hl=en&q=public+relations+career+field&btnG=&as_sdt=1%2C26&as_sdtp=
Serini, S. A., Toth, E., Wright, D. K., & Emig, A. G. (1997). Watch for falling glass... women, men, and job satisfaction in public relations: A preliminary analysis. Journal of public relations research, 9(2), 99-118. Retrieved from http://scholar.google.com/scholar?hl=en&q=public+relations+career+field&btnG=&as_sdt=1%2C26&as_sdtp=
Wall, M. (2014) Personal communication. 

Photo credit: http://livelihood.io/careers/management/public-relations-managers-and-specialists.html

Media Technologies



Social media - Social media has many various uses. Keeping up with friends, sharing photos and thoughts, and now companies are using it to get their word and brand image out. According to Merriam Webster, social media is "forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)" (m-w.com, 2014) This media technology, although fairly new, seems to be the most common or most impactful in my opinion. I remember when I was a middle school student, someone asked what I wanted to be when I grew up. I was dead set on being a reporter or radio broadcaster. He told me I chose the worst possible career field because both of those were dying fields. Now, I see where he may have had an idea that these were decreasing in availability, but in my opinion he was wrong. The communication's career field as a whole has broadened many career openings and since that middle school time, thousands of different reasons to be in the communications career field has arisen. Social media is definitely important.


Audible media - this form of media can be heard in many different ways. Much like my dream of being a radio broadcaster used the audible form of media technology, audible books, radio broadcasts, podcasts are also on the rise. Podcasts, the most new of the ones I listed, seems to be fairly popular for audiences to follow important speakers in their life. Speakers such as pastors, comedians, actors, radio hosts --- they all can put their work onto Itunes and release it as a podcast. Audiences can range from young ages to old. It seems that you don't have to be a "tech savvy" person to figure out podcasts either, which is a major plus in my book.







Print media -- although going downhill or slowing down, this form of media has taken a hit in the recent growth of newer media technologies. Print media has been around for a while. In ancient Rome, "
a daily gazette dating from 59 bce and attributed in origin to Julius Caesar." was posted in public places and was known as the earliest form of publication. This was called Acta Diurna. (britannica, 2014). There are several magazines who have recently stopped printing and have gone strictly to the world wide web, but magazines and books seem to still be thriving somewhat in today's culture.

and lastly, 
 

billboards -- It's a stretch, but think about how much the billboard has evolved from what it simply used to be? Kind of like the print media in Roman times, billboards have blown up over the decades. Now we have what is like a screen to project a selling product. We can use them anywhere from blank space in random fields along the highways to the sides of buildings in cities. The history of the billboard itself is pretty impressive, but that my friend is another topic for another post.



Sources:
http://www.britannica.com/EBchecked/topic/482597/history-of-publishing/28657/The-Roman-Empire

"Social Media." Merriam-Webster.com. Merriam-Webster, n.d. Web. 7 Nov. 2014. <http://www.merriam-webster.com/dictionary/social media>.






Photo credit
billboard: http://www.theblaze.com/stories/2012/05/15/gms-onstar-patent-suggests-technology-to-tailor-billboards-to-you-minority-report-style/

print media: http://www.scrummylondon.com/blog/using-print-to-promote-your-tourist-business.htm

audible: http://www.scrummylondon.com/blog/using-print-to-promote-your-tourist-business.html

social media: http://www.islandresortandcasino.com/blog/2014/01/stay-connected-with-the-island/